• To adopt presenting customer-specific product and service innovatively and with high quality in printing and packing industry as a main policy

• To transform our system into a system which is approved at international level and open for improvement

• To create a brand identity which is known both in Turkish and world market and chosen safely by customers.

• To be an institution which is demanded and trusted in medicine and food sector by maintaining its leadership in Turkish market and by extending its product range considering developments.

• To proceed by making no concessions to the principle of customer satisfaction

• To be an institution which pays attention to the laws based on people oriented ethic values, and open to development and change.

• To improve corporate quality of our institution being aware of non-stationary in culture, economy and technology and with the belief of change