• To transform our system into a system which is approved at international level and open for improvement
• To create a brand identity which is known both in Turkish and world market and chosen safely by customers.
• To be an institution which is demanded and trusted in medicine and food sector by maintaining its leadership in Turkish market and by extending its product range considering developments.
• To proceed by making no concessions to the principle of customer satisfaction
• To be an institution which pays attention to the laws based on people oriented ethic values, and open to development and change.
• To improve corporate quality of our institution being aware of non-stationary in culture, economy and technology and with the belief of change